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How will Mark Zuckerberg monetize the metaverse?

The Financial Times and Business Insider ‘s analysis  of dozens of patents recently granted to Facebook’s parent company reveals how Mark Zuckerberg plans to profit from our personal data in the metaverse.

Almost all the relevant patents contemplate wearing a helmet, glasses or even a headband to access the virtual world. They are equipped with technologies to track the gaze, the dilation of the pupils or the wrinkling of the nose – all signs of expression which will be exploited to generate income.

One of the patents in particular describes the analysis of eye tracking collected in a helmet by tiny cameras, in order to infer the interests of the user. For example, if his eyes linger on an image, it could indicate that he is interested in it and suddenly what he sees in the metaverse could change accordingly.

A patent studies how to personalize advertising in augmented reality, according to age, gender, areas of interest and « how users interact with social networks », in particular according to their likes and comments.

Another technology describes how to produce an ultra-realistic three-dimensional avatar, based on a person’s photo.

“Meta’s ambition is to be able to simulate every pore of the skin, every strand of hair, every micro-movement… In truth, they are undertaking a worldwide program of human cloning”, according to Noelle Martin, an activist -lawyer who has spent more than a year researching Meta’s ambitions, from Western University in Australia.

It seems obvious that Facebook is trying to create a much more realistic three-dimensional environment than the current version, where avatars represented as cartoon characters move awkwardly. The future metaverse will be populated by avatars able to move their eyes, change their expressions and adopt different postures with clothes that wrinkle with each movement. In this virtual environment, objects can be entered, moved and modified.

But Business Insider ‘s review of Meta’s patents has so far revealed no technology related to data protection, although Zuckerberg and other executives have insisted that the metaverse will be designed in this way. optical.

“It is very concerning that security and privacy are not present in patents,” said Owen Vaughan, director of research at nChain , a world leader in blockchain research and development. “They should be. Integrating them after the fact might prove impossible”.

Par Jules Bercy

A writer a blogger passionate about science, history politics, the general knowledge of our planet and the Universe...

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