WhatsApp will offer customization options for its interface in the hope of keeping its users

WhatsApp is indeed testing a new feature allowing users to customize the colors of the application

The application has lost a large number of users due to its new policy of sharing personal data

A few weeks ago, WhatsApp saw its user numbers skyrocket following its announcement to share certain personal data with Facebook , creating an exodus of its users to Signal . Since then, the messaging application has multiplied its attempts to reconnect with its users via information campaigns or new features and it seems that this continues. According to WABetaInfo , WhatsApp is indeed testing a new feature allowing users to customize the colors of the application.

It is in particular a question of modifying the color of the text, but also of certain icons. Nothing revolutionary, but this aesthetic change shows that Facebook – parent company of WhatsApp – wants to offer more customization options to its users. One way to make the app more user-friendly and to involve members more.

European users protected by the GDPR

Will Facebook manage to make people forget the bad press that WhatsApp has been suffering from for a few weeks with such a feature? Hard to say. From May 15, WhatsApp users will still be forced to accept the new policy of sharing certain personal information between the messaging app and Facebook, at the risk of no longer being able to use all of WhatsApp’s features. .

Remember that the change in WhatsApp data usage policy is less important in Europe. The GDPR protects user data and prevents its commercial reuse. WhatsApp will therefore not be able to share « European user data with Facebook in order to improve the group’s advertisements or commercial products, » a spokesperson for Facebook France said.

Publié par Jules Bercy

web builider and specialist in communication

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